No matter your brand niche, there is an influencer out there with an audience that already fits your ideal customer demographics. When looking for influencers to represent your brand, it’s important to remember that affinity and authenticity matter more than…

It’s always a good time to thank those in your life who have been a “Mom” in any sense of the word. Whether offering a helping hand, shoulder to cry on, or sound advice, Moms seem to have a way…

With 2022 coming soon, the new year always brings the conversation about resolutions, health goals, and general reflection by all. As consumers prepare for the holidays, health and wellness brands are preparing for new year health kicks by promoting their…

Since its’ debut in 2009, ABC’s business reality show Shark Tank has dominated the prime-time ratings and won multiple awards over a 10-year run. The show has been a launching pad for popular brands and quirky inventions, judged by a…

Thanks to series like Project Runway and Netflix’s Next in Fashion, there are more avenues than ever for new fashion designers to get their start and launch a fashion line. But with social media, this jump-start has become more of…

Even if you’re not eager to day trade on the stock market just yet, becoming financially literate has never been easier with the help of finance influencers. Finance influencers are the latest influencer sub-group boosting brands through partnerships. Not only…

In the infinite world of visual art mediums, the opportunity for innovation is everywhere- specifically, digital illustration has gained popularity as it has become more accessible. Many artists have turned to the digitization of their art through methods like Procreate…

National Stress Awareness day fell on November 4th this year; no matter what may be causing you anxiety right now, a great way to release stress is through Yoga and Mindfulness practices. Yoga has been a popular mental health tool…

One of the most widely loved categories of influencers is ‘Petfluencers.’ Dogs, Cats, Tortoises, and more are featured all over the internet with massive followings on all platforms. With the audiences of these petfluencers varied in all demographics, pet influencers…

Gratitude, balance, mental health, meditation, therapy… it may surprise you to learn that one of the most engaged-with categories on social media is ‘Mindfulness.’ At its best, social media shines a light on issues and resources that help viewers live…